![]() The Origins and the Growth of “Green” The Triple Bottom Line Airline Industry Practices The Top 10 Motivators for Consumers to Recycle LEED Ratings: Process Standards in Green Technology The Cost of Going Green Starbuck’s Subtle Promotion about Its Environmental Mission Colleges and Universities on the Cutting-edge of Creating Green Servicescapes Florida’s Green Lodging Program How Complicated Can It Be to Throw Garbage Away? TerraPass: Enhancing Satisfaction with Social Conscience Certified ‘Green’: Enhancing Perceptions of Service Quality TreeHugger Has Issues with Delta Sky: The Green Issue Being “Green” Increases Loyalty in Banking Developing a “Green” Culture: Sustainable Business Practices for Hotels ![]() Services Marketing: Concepts, Strategies, and Cases, 4e by Hoffman and Bateson highlights sustainability, global and technological service issues.
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